In a groundbreaking development for the aviation industry, Alaska Airlines has successfully obtained a single operating certificate (SOC) from the Federal Aviation Administration, marking a pivotal moment in the integration of Alaska Airlines and Hawaiian Airlines operations. This significant achievement, reached just over a year after the two carriers combined forces, represents the successful harmonization of training protocols, operational policies, procedures, and comprehensive manuals across both airline brands.
For travelers seeking reliable Airline Phone Support and comprehensive booking services, both airlines continue to maintain their commitment to exceptional customer service. Passengers can access dedicated support through their Airline Booking Phone services, with representatives available to assist with reservations and travel needs.
The integration milestone ensures that guests will continue to enjoy the distinctive experiences offered by both Alaska Airlines and Hawaiian Airlines brands, delivered by dedicated employees and supported by an expanding global network. Travelers also benefit from the industry-leading advantages of the Atmos™ Rewards loyalty program, which provides enhanced value across both airline operations.
For immediate assistance with flight arrangements, travelers can Call to Book a Flight or access Flight Booking Helpline services. The airlines maintain comprehensive phone support systems, including options to Make a Flight Reservation by Phone and access specialized customer care representatives.
Key Changes for Travelers:
While both Alaska Airlines and Hawaiian Airlines now operate under a unified call sign (AS) for air traffic control communications, passengers will notice minimal changes to their travel experience. The most visible modification involves flight numbering: Hawaiian Airlines flights will retain the HA designator, but new flight numbers may be assigned to prevent duplication between the brands. Frequent Hawaiian Airlines travelers who have memorized specific flight numbers should take note of these potential changes.
The airlines have made efforts to maintain similar flight numbers where practical, though many routes required completely new number assignments. This change primarily affects behind-the-scenes operations while preserving the distinct brand experiences that passengers value.
For travelers needing to modify their reservations, comprehensive support remains available through dedicated Flight Change Phone Number services and Same-Day Flight Change Phone options. Passengers can easily Call to Change a Flight through established customer service channels.
Enhanced Customer Service Options:
The integration paves the way for improved customer service capabilities, including expanded Flight Cancellation Customer Care and Flight Delay Support services. Travelers experiencing disruptions can access Delayed Flight Hotline support and comprehensive assistance through dedicated contact numbers.
Emergency support services include Missed Flight Phone assistance and 24×7 Flight Cancellation Contact Number options. The airlines maintain robust support systems with Flight Cancellation Live Agent availability and comprehensive Flight Cancellation Support services.
Specialized services include Special Assistance Helpline support for travelers with unique needs, Travel Credit Customer Care for managing credit applications, and dedicated phone lines for various travel-related inquiries.
Booking and Reservation Services:
Both airlines continue to offer comprehensive Phone Booking for Flights services with experienced representatives available to assist with complex itineraries. Travelers can access Flight Ticket Booking Phone services for immediate reservations and take advantage of Flight Booking Offers available through phone channels.
The airlines provide International Airlines Ticket Booking services and maintain expertise in Last Minute Travel Deals for travelers with flexible schedules. Phone representatives can assist in finding Low-Cost Air Travel Flights and identifying Discounts on Flight Bookings across both airline networks.
Service availability includes standard business hours: Call Hours – Monday-Friday: 8 AM to 8 PM, Saturday – Sunday: 9 AM to 6 PM, with emergency support maintaining Call Hours – 24/7 availability for urgent travel needs.
For immediate assistance, travelers can contact dedicated support lines at +1 (844) 833-2075 for general inquiries or +1 (831) 232-3579 for specialized support services.
Future Integration Plans:
The single operating certificate achievement sets the stage for additional integration initiatives designed to enhance the passenger experience. Upcoming improvements include the combination of scheduling systems and passenger service platforms, creating a more streamlined experience for travelers using both brands.
Next spring marks another significant milestone when Alaska and Hawaiian transition to a unified passenger service system (PSS). This technology upgrade will power the primary systems that passengers interact with during trip planning, ticket booking, and day-of-travel experiences. Beginning in April, all flights will carry the AS code while maintaining clear Hawaiian Airlines branding across digital platforms, featuring distinctive Pualani aircraft tail imagery.
Leadership Transitions:
The integration milestone coincides with important leadership changes designed to strengthen operations in Hawaii. Diana Birkett Rakow, executive vice president of public affairs and sustainability at Alaska Airlines, assumes the role of CEO of Hawaiian Airlines, succeeding retiring executive Joe Sprague. Additional leadership appointments include Jim Landers as head of Hawaii operations and Shelly Parker as head of Hawaii guest operations.
These strategic appointments ensure continued focus on maintaining Hawaiian Airlines’ distinctive brand identity while leveraging the combined strengths of both organizations. The leadership team remains committed to preserving the ho’okipa (hospitality) tradition that defines the Hawaiian Airlines experience.
Industry Impact and Future Outlook:
The successful integration represents a significant achievement in airline operations, demonstrating effective collaboration between multiple departments and thousands of work hours. The Federal Aviation Administration and U.S. Department of Transportation provided essential guidance throughout the process, maintaining shared focus on safety standards and operational excellence.
Alaska Air Group, which includes Alaska Airlines, Hawaiian Airlines, and Horizon Air as subsidiaries, operates as a global airline with major hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego, and San Francisco. The combined network serves more than 140 destinations throughout North America, Latin America, Asia, and the Pacific, with European service beginning in spring 2026.
As members of the oneworld alliance, with Hawaiian Airlines scheduled to join in spring 2026, passengers benefit from expanded earning and redemption opportunities through the Atmos Rewards program. The partnership with oneworld and additional global partners provides access to over 1,000 worldwide destinations, significantly enhancing travel flexibility and value for loyal customers.
For travelers seeking Low-Cost Airline Tickets and Affordable Flights, the expanded network creates new opportunities for competitive pricing and improved route options. The integration maintains both airlines’ commitment to providing exceptional value while preserving the unique characteristics that define each brand.
This historic milestone represents more than operational efficiency; it demonstrates the successful preservation of distinct airline cultures while creating enhanced capabilities for serving passengers across an expanded global network. The achievement positions both Alaska Airlines and Hawaiian Airlines for continued growth and improved service delivery in an increasingly competitive aviation market.
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